PLAY ROCA
Window display design inspired by the return of Roca’s HALL collection, reimagined through a nostalgic lens with references to the Tetris video game. The geometric forms of the sanitary products (toilet, bidet, washbasin, bathtub…) are arranged like Tetris blocks, creating a playful and dynamic composition. The installation includes wood and steel pedestals, decorative vinyl backgrounds, and a joystick-inspired object. It’s completed with top and bottom lighting rails and informational vinyls, all supporting the concept of "maximum adaptability".
Year
2023
Client
Roca Madrid Gallery
Service
Window display design
Location
Madrid
This project explores the aesthetic evolution of the bedroom across eight key historical periods: Ancient Greece, Medieval era, Renaissance, Baroque, Romanticism, Modernity, Psychoanalysis, and Contemporary. Each room is reimagined through the lens of its time, applying visual, spatial, and conceptual elements such as symmetry, light and shadow, human centrality, integration with nature, the sublime, cyclicality, subconscious dynamics, and environmental connection. The result is a journey through design history—where each bedroom embodies the philosophical and aesthetic values of its era.
